# Content & Structured Data

> What Google documents about structured data for search and AI features — and what it does not promise.

- URL: https://geo.casa/content-structured-data/
- Hub
- Reviewed: 2026-10-26

Structured data is one of the most over-promised GEO tactics. Google says no special markup is needed for its AI features. Markup still matters for rich results, under strict rules about matching visible content. Entries here keep those two things apart.

## Start here

1. [Structured data and AI search](https://geo.casa/content-structured-data/structured-data-ai-search/) — what Google says about markup for AI Overviews and AI Mode.
2. [Article structured data](https://geo.casa/content-structured-data/article-structured-data/) — the three supported types and recommended properties.
3. [Link best practices](https://geo.casa/content-structured-data/link-best-practices/) — crawlable links and anchor text.
4. [Scaled content abuse](https://geo.casa/content-structured-data/scaled-content-abuse/) — the spam policy behind most "page per query" tactics.
5. [Title links and snippets](https://geo.casa/content-structured-data/title-links-snippets/) — how Google picks the title and snippet it shows.
6. [Claim: content must be chunked and rewritten for AI search](https://geo.casa/content-structured-data/chunking-content/) — why Google says you can ignore "chunking".
7. [Organization structured data](https://geo.casa/content-structured-data/organization-structured-data/) — help Google identify the organization behind a site.
8. [Image SEO](https://geo.casa/content-structured-data/image-seo/) — images Google can find and understand.
9. [Breadcrumb structured data](https://geo.casa/content-structured-data/breadcrumb-structured-data/) — BreadcrumbList rules and which trail to mark up.
10. [Site reputation and expired domain abuse](https://geo.casa/content-structured-data/site-reputation-abuse/) — borrowed ranking signals, and the EEA's separate enforcement.
11. [Video SEO](https://geo.casa/content-structured-data/video-seo/) — watch pages, thumbnails and what Google needs to index a video.
12. [Favicons in Google Search](https://geo.casa/content-structured-data/favicon/) — the icon next to your site in results, and the formats Google supports.
13. [Google spam policies](https://geo.casa/content-structured-data/spam-policies/) — the policies GEO tactics run into, including cloaking for AI crawlers.

## Sources

- [Google Search Central: AI features and your website](https://developers.google.com/search/docs/appearance/ai-features)
- [Google Search Central: General structured data guidelines](https://developers.google.com/search/docs/appearance/structured-data/sd-policies)