# Organization structured data

> Organization markup on a home page can help Google understand an organization's administrative details and disambiguate it in search results. Some properties can influence the logo shown and the knowledge panel, and none are required. Google recommends the home page or one "about" page, using the most specific Organization subtype.

- URL: https://geo.casa/content-structured-data/organization-structured-data/
- Reference · Officially documented
- Reviewed: 2026-10-25

## What it does

> **Officially documented:**
> "Adding organization structured data to your home page can help Google better understand your organization's administrative details and disambiguate your organization in search results." Some properties, like iso6523 and naics, work behind the scenes to tell your organization apart from others. Others can influence visual elements, such as which logo appears in Search results and your knowledge panel.
>
> Sources: [Google Search Central: Organization schema markup](https://developers.google.com/search/docs/appearance/structured-data/organization)

## Where to put it

> **Officially documented:**
> "We recommend placing this information on your home page, or a single page that describes your organization, for example the about us page. You don't need to include it on every page of your site."
>
> Sources: [Google Search Central: Organization schema markup](https://developers.google.com/search/docs/appearance/structured-data/organization)

## Which type

> **Officially documented:**
> "We recommend using the most specific schema.org subtype of Organization that matches your organization." For example, an ecommerce site would use OnlineStore.
>
> Sources: [Google Search Central: Organization schema markup](https://developers.google.com/search/docs/appearance/structured-data/organization)

There are no required properties. Google recommends adding as many relevant ones as apply.

## For AI search

Google says no special markup is needed for its AI features ([Structured data and AI search](https://geo.casa/content-structured-data/structured-data-ai-search/)). Organization markup's documented benefits are disambiguation and visual elements in Search. Whether it changes AI citations is not documented.

## Sources

- [Google Search Central: Organization schema markup](https://developers.google.com/search/docs/appearance/structured-data/organization)