# Generative AI performance report: AI Overviews and AI Mode in Search Console

> Search Console's Generative AI performance report, rolled out to all sites as of August 31, 2026, shows impressions from AI Overviews and AI Mode. AI feature traffic also stays in the overall Performance report under Web. Bing's AI Performance report counts citations instead.

- URL: https://geo.casa/measurement/search-console-ai-features/
- Reference · Officially documented
- Reviewed: 2026-10-25

## The Generative AI performance report

> **Officially documented:**
> The Generative AI performance report "shows data about how your site performs in generative AI features on Google Search". Google states it rolled out to all websites worldwide as of August 31, 2026. It covers **AI Overviews** and **AI Mode**, not Search Labs experiments; Discover has a separate report.
>
> Sources: [Google Search Console Help: Generative AI performance report (Search) - Search Console Help](https://support.google.com/webmasters/answer/16984139)

> **Officially documented:**
> The report shows **impressions**: "how many times links to your site were shown to a user in a generative AI feature". Data is grouped by page (the canonical URL), country, date or device. It can be filtered by search type (text-based or multimodal).
>
> Sources: [Google Search Console Help: Generative AI performance report (Search) - Search Console Help](https://support.google.com/webmasters/answer/16984139)

If the report is missing, Google says the site usually hasn't had enough impressions. The site may also be excluded through the [Search generative AI control](https://geo.casa/ai-search/search-generative-ai-control/).

> **Officially documented:**
> Google's AI optimization guide points site owners to this report to measure generative AI visibility. It also warns: "No third-party tool has access to our internal ranking or AI systems."
>
> Sources: [Google Search Central: Optimizing your website for generative AI features on Google Search](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide)

## The overall Performance report

> **Officially documented:**
> Sites appearing in AI features "are included in the overall search traffic in Search Console". They are reported in the **Performance** report within the **"Web"** search type.
>
> Sources: [Google Search Central: AI features and your website](https://developers.google.com/search/docs/appearance/ai-features)

So AI feature impressions and clicks remain part of overall Search totals. The Generative AI report is a separate view of the impressions.

## What it still can't tell you

- Why impressions changed. Query volume, competition and model updates all move the numbers.
- Clicks. The help article describes impressions; use the overall Performance report and analytics for traffic.

## Compared with Bing

| | Google Search Console | Bing Webmaster Tools |
|---|---|---|
| Dedicated AI report | Generative AI performance report | AI Performance report |
| Unit | Impressions | Citations, cited pages, grounding queries |
| Details | [Google AI Overviews](https://geo.casa/ai-search/google-ai-overviews/) | [Bing AI Performance report](https://geo.casa/measurement/bing-ai-performance/) |

## Sources

- [Google Search Console Help: Generative AI performance report (Search) - Search Console Help](https://support.google.com/webmasters/answer/16984139)
- [Google Search Central: Optimizing your website for generative AI features on Google Search](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide)
- [Google Search Central: AI features and your website](https://developers.google.com/search/docs/appearance/ai-features)
- [Microsoft Bing: AI Performance report (Bing Webmaster Tools help)](https://www.bing.com/webmasters/help/ai-performance-9f8e7d6c)