# Playbooks & Experiments

> Step-by-step procedures built from documented facts, and experiment designs for questions the documentation does not answer.

- URL: https://geo.casa/playbooks/
- Hub
- Reviewed: 2026-10-26

Playbooks turn documented facts into procedures you can run and record. Experiments cover what documentation leaves open; they publish their method before any data, so negative results count too.

## Start here

1. [AI search access audit](https://geo.casa/playbooks/ai-search-access-audit/) — six checks before any content work.
2. [Does structured data change AI search citations?](https://geo.casa/playbooks/schema-ai-citations/) — a pre-registered design for testing markup and AI citations.
3. [Diagnose a page not indexed by Google](https://geo.casa/playbooks/page-not-indexed/) — five checks, in order, for a page not indexed by Google.

## Sources

- [Google Search Central: AI features and your website](https://developers.google.com/search/docs/appearance/ai-features)